How do average hospital salary measurements over time (quantitative) help to explain nurse testimonials about job satisfaction (qualitative)?.How can voter and non-voter beliefs about democracy ( qualitative) help explain election turnout patterns ( quantitative) in Town X?.How do interviews about job satisfaction at Company X ( qualitative) help explain year-over-year sales performance and other KPIs ( quantitative)?.How do student perceptions of their school environment ( qualitative) relate to differences in test scores ( quantitative)?.To what extent does the frequency of traffic accidents ( quantitative) reflect cyclist perceptions of road safety ( qualitative) in Amsterdam?.Mixed methods research is often used in the behavioral, health, and social sciences, especially in multidisciplinary settings and complex situational or societal research. Mixed methods can help you gain a more complete picture than a standalone quantitative or qualitative study, as it integrates benefits of both methods. Mixed methods research combines elements of quantitative research and qualitative research in order to answer your research question. Mixed Methods Research | Definition, Guide & Examples Systematic sequential research design, tourism destination quality. Mixed methods, pragmatism, exploratory research, qualitative research, quantitative research, Keywords: mixed methods, pragmatism, exploratory research, qualitative research, quantitative research, systematic sequential research design, tourism destination quality. By providing a detailed account of a systematic sequential mixed method approach, the paper provides insights into and a potential blueprint for researchers interested in conducting such research. Originality: This article advances knowledge of the effectiveness of mixed method methodologies and techniques in tourism studies. Practical implication: Although not intended to be prescriptive, this article could be used as a blueprint for those involved in research involving similar methodology. Research and conclusion limitation: The article discusses only one case study in detail.
Additionally, the results of the pilot study data indicate the superiority of the in–depth interviews technique over focus group interviews and open-ended questionnaires in terms of the technique’s effectiveness, efficiency, and ability to generate in-depth, detailed and unique data. Findings: The article argues that an initial systematic qualitative phase of research can be used within an overall mixed methods approach to precede a quantitative phase with a successful outcome in terms of robust and rigorous research findings. It provides details on the main qualitative and subsequent quantitative phases of the research. It discusses how questions were designed, and the pre-testing and piloting of questions and research techniques. The article indicates the nature of the phases of research in the TDQ study, beginning with the qualitative exploratory research involved. Method: The context of the article was a study investigating what tourists associate with tourism destination quality (henceforth referred to as the TDQ study). The article also analyses the potential usefulness of specific qualitative data collection techniques. It outlines the major research philosophies, and their advantages and disadvantages, and discusses the systematic, sequential, step-by-step research processes that were employed. It provides the rationale for the use of mixed methods and discusses the context in which this was chosen and used. Purpose: This article discusses the use of mixed methods research in tourism.
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